To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self-Designed Products-Reference-Cited by-同舟云学术

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To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self-Designed Products

Published:2010-02 Issue:5 Volume:36 Page:806-819
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J Consum Res

Author:

Moreau C. Page,Herd Kelly B.

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/36/5/806/5062502/36-5-806.pdf

Reference32 articles.

1. Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information

2. Putting one-to-one marketing to work: Personalization, customization, and choice

3. Baron Reuben M. Kenny David A. (1986), “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations,” Journal of Personality and Social Psychology, 6, 1173–82.

4. Chafkin Max (2008), “The Customer Is the Company,” Inc. Magazine, June, 88–96.

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