Putting one-to-one marketing to work: Personalization, customization, and choice-Reference-Cited by-同舟云学术

Putting one-to-one marketing to work: Personalization, customization, and choice

Published:2008-09-16 Issue:3-4 Volume:19 Page:305-321
ISSN:0923-0645
Container-title:Marketing Letters
language:en
Short-container-title:Mark Lett

Author:

Arora Neeraj,Dreze Xavier,Ghose Anindya,Hess James D.,Iyengar Raghuram,Jing Bing,Joshi Yogesh,Kumar V.,Lurie Nicholas,Neslin Scott,Sajeesh S.,Su Meng,Syam Niladri,Thomas Jacquelyn,Zhang Z. John

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11002-008-9056-z.pdf

Reference76 articles.

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