Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Reference57 articles.
1. Avraham, E. and Ketter, E. (2008) Media Strategies for Marketing Places in Crises: Improving the Image of Cities, Countries and Tourist Destinations. Oxford: Butterworth Heinemann.
2. Avraham, E. and Daugherty, D. (2009) ‘We’re known for oil. But we also have watercolors, acrylics and pastels’: Media strategies for marketing small cities and towns in Texas. Cities 26 (6): 331–338.
3. Avraham, E. and Ketter, E. (2013) Marketing destinations with prolonged negative images: Towards a new model. Tourism Geographies 15 (1): 145–164.
4. Avraham, E. (2013) Battling stereotypes of terror and wars: Media strategies for marketing tourism to Middle Eastern countries. American Behavioral Scientist 57 (9): 1350–1367.
5. Baker, B. (2007) Destination Branding for Small Cities. Portland, OH: Creative Leap Books.
Cited by
15 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献