Gaining competitive advantage through destination branding: a factorial analysis
Author:
Affiliation:
1. Tourism and Tour Operations Management, Moi University, Eldoret, Kenya
Publisher
Informa UK Limited
Subject
Earth-Surface Processes,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/13032917.2022.2051056
Reference44 articles.
1. Dimensions of Brand Personality
2. Intertwined
3. Spinning liabilities into assets in place marketing: Toward a new typology
4. Destination Branding: Insights and Practices from Destination Management Organizations
Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Researching destination branding in pandemic crises: A research agenda;European Journal of Tourism, Hospitality and Recreation;2024-08-01
2. Economic outcomes of place branding: evidence from a scoping review;Journal of Place Management and Development;2024-07-22
3. The impact of country branding on competitive advantage: Evidence from the commercial aviation industry;Corporate Ownership and Control;2023
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