1. Brand new justice: How branding places and products can help the developing world;Anholt,2005
2. Selling the city;Ashworth,1990
3. Behind media marginality: Coverage of social groups and places in the Israeli press;Avraham,2003
4. Media strategies for improving an unfavorable city image;Avraham;Cities,2004
5. Media strategies for marketing places in crises: Improving the image of cities countries and tourist destinations;Avraham,2008