Brand tribalism in technology and sport: determinants and outcomes-Reference-Cited by-同舟云学术

Brand tribalism in technology and sport: determinants and outcomes

Published:2018-05-07 Issue:2 Volume:26 Page:209-225
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Sierra Jeremy J.,Taute Harry A.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/article/10.1057/s41262-018-0121-5/fulltext.html

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