Toward a measure of brand pride: scale development and validation-Reference-Cited by-同舟云学术

Toward a measure of brand pride: scale development and validation

Published:2024-01-29 Issue:4 Volume:31 Page:430-448
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Nandy Subarna^ORCID,Sondhi Neena^ORCID,Joshi Himanshu^ORCID

Publisher

Springer Science and Business Media LLC

Link

https://link.springer.com/content/pdf/10.1057/s41262-023-00350-9.pdf

Reference105 articles.

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4. Bagozzi, R.P., R. Batra, and A. Ahuvia. 2017. Brand love: Development and validation of a practical scale. Marketing Letters 28 (1): 1–14.

5. Belk, R.W. 1988. Possessions and the extended self. Journal of Consumer Research 15 (2): 139–168.

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