A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/s41262-020-00218-2.pdf
Reference52 articles.
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3. Adyn. (n.d) In Pregnology. Retreived from https://www.pregnology.com/names/boys/Adyn.
4. Ambroise, L., G. Pantin-Sohier, P. Valette-Florence, and N. Albert. 2014. From endorsement to celebrity co-branding: Personality transfer. Journal of Brand Management 21(4): 273–285.
5. Baxter, S., J. Ilicic, and A. Kulczynski. 2015. What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility. Marketing Letters 26(4): 525–534.
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