Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value
Author:
Funder
japan society for the promotion of science
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-021-00250-w.pdf
Reference97 articles.
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3. Argenti, P.A., and B. Druckenmiller. 2004. Reputation and the corporate brand. Corporate Reputation Review 6(4): 368–374.
4. Arslanagic-Kalajdzic, M., and V. Zabkar. 2017. Is perceived value more than value for money in professional business services? Industrial Marketing Management 65: 47–58.
5. Balmer, J.M. 1995. Corporate branding and connoisseurship. Journal of General Management 21(1): 24–46.
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