Application of DMSFNN-COA technique for brand image design
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Elsevier BV
Reference21 articles.
1. Enhancing university brand image and reputation through customer value co-creation behaviour;Foroudi;Technol. Forecast. Soc. Change,2019
2. Getting more likes: the impact of narrative person and brand image on customer–brand interactions;Chang;J. Acad. Market. Sci.,2019
3. Synergistic effect of matching corporate and product brand images on purchase intentions: comparing the importance of functional and emotional value;Kato;J. Brand Manag.,2021
4. The effect of social mission on service quality and brand image;Lin;J. Bus. Res.,2021
5. Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels;Ryu;Tourism Manag.,2019
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