Enhancing university brand image and reputation through customer value co-creation behaviour

Author:

Foroudi PanteaORCID,Yu Qionglei,Gupta Suraksha,Foroudi Mohammad M.

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

Reference110 articles.

1. Building a unique online corporate identity;Abdullah;Mark. Intell. Plan.,2013

2. Is higher education in the UK becoming more competitive?;Adcroft;Int. J. Publ. Sect. Manag.,2010

3. Metcalfe's law and operational, analytical and collaborative CRM-using online business communities for co-creation;Alavi;J. Target. Meas. Anal. Mark.,2012

4. Online corporate brand images and consumer loyalty;Alwi;Int. J. Bus. Soc.,2009

5. A framework to attain brand promise in an online setting;Alwi;Mark. Intell. Plan.,2013

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