Corporate Branding and Connoisseurship
Author:
Affiliation:
1. Department of Marketing, University of Strathclyde Business School, Scotland.
Publisher
SAGE Publications
Subject
Strategy and Management,Business, Management and Accounting (miscellaneous)
Link
http://journals.sagepub.com/doi/pdf/10.1177/030630709502100102
Reference95 articles.
1. Developing your company image into a corporate asset
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