Abstract
AbstractThis paper looks at the socioemotional wealth (SEW) priorities to reveal how family involvement in the firms affects their use of heritage as a marketing signal, thereby leading to a corporate heritage identity. Built considering the distinction between extended and restricted family’s SEW framework, we find a direct relationship between the presence of a family CEO and the use of heritage, that is moderated by the family involvement in the board and by the generational stage. Our empirical analysis employs a quantitative approach applied to a sample of medium- and large-sized firms examined over the period from 2000 to 2016.
Funder
Università degli Studi di Catania
Publisher
Springer Science and Business Media LLC