A sociolinguistic perspective of the effects of packaging in bilingual markets

Author:

Khan Huda,Lee Richard

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference83 articles.

1. Ahmed, S.A., and A. D’astous. 2008. Antecedents, moderators and dimensions of country-of-origin evaluations. International Marketing Review 25(1): 75–106.

2. Alcántara-Pilar, J.M., S. Del Barrio-García, E. Crespo-Almendros, and L. Porcu. 2017a. A Review of psycho-Vs. socio-linguistics theories: An application to marketing research. In Advertising and branding: Concepts, methodologies, tools, and applications: Concepts, methodologies, tools, and applications, ed. I.R.M. Association, 1–30. Hershey, PA: IGI Global.

3. Alcántara-Pilar, J.M., S. Del Barrio-García, L. Porcu, and E. Crespo-Almendros. 2017b. Language as a cultural vessel in online servicescapes: Its impact on consumers’ perceived risk, attitudes, and behavioural intentions. Journal of Consumer Behaviour 16(6): 61–75.

4. Ampuero, O., and N. Vila. 2006. Consumer perceptions of product packaging. Journal of Consumer Marketing 23(2): 100–112.

5. Anderson, R.C. 1978. Schema-directed processes in language comprehension. In Cognitive psychology and instruction. Nato conference series, vol. 5, ed. A.M. Lesgold, J.W. Pellegrino, S.D. Fokkema, and R. Glaser. Boston, MA: Springer.

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