Building brand loyalty on social media: theories, measurements, antecedents, and consequences-Reference-Cited by-同舟云学术

Building brand loyalty on social media: theories, measurements, antecedents, and consequences

Published:2021-09-29 Issue: Volume: Page:
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Jai Tunmin Catherine^ORCID,Tong Xiao,Chen Hsiangting Shatina

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

https://link.springer.com/content/pdf/10.1057/s41262-021-00252-8.pdf

Reference179 articles.

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3. Ahmed, Q.M., M.M. Raziq, and S. Ahmed. 2018. The role of social media marketing and brand consciousness in building brand loyalty. Global Management Journal for Academic & Corporate Studies 8 (1): 154–165.

4. Ajzen, I. 1991. Theory of planned behavior. Organizational Behavior and Human Decision Processes 50: 179–211. https://www.dphu.org/uploads/attachements/books/books_4931_0.pdf.

5. Ajzen, I., and M. Fishbein. 1980. Understanding attitudes and predicting social behavior. Englewood Cliffs: Prentice-Hall.

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