Journal of Brand Management: year end review 2018
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/article/10.1057/s41262-018-0139-8/fulltext.html
Reference50 articles.
1. Aliyev, F., T. Ürkmez, and R. Wagner. 2018. Luxury brands do not glitter equally for everyone. Journal of Brand Management 25(4): 337–350.
2. Apostolopoulou, A., and D. Papadimitriou. 2018. Examining the meanings and consumption of sport licensed products through team identification. Journal of Brand Management. https://doi.org/10.1057/s41262-018-0102-8 .
3. Avramova, Y.R., P. De Pelsmacker, and N. Dens. 2018. How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses. Journal of Brand Management. https://doi.org/10.1057/s41262-018-0103-7 .
4. Balmer, J.M.T., S.M. Powell, J. Kernstock, and T.O. Brexendorf. 2017. Advances in Corporate Branding. Journal of Brand Management: Advanced Collections Series. London: Palgrave Macmillan.
5. Baxter, S.M., J. Ilicic, and A. Kulczynski. 2018. Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments. Journal of Brand Management 25(4): 384–394.
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1. The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury?;Journal of Brand Management;2019-10-15
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