Advances in Corporate Branding
Author:
Publisher
Palgrave Macmillan UK
Link
http://link.springer.com/content/pdf/10.1057/978-1-352-00008-5.pdf
Cited by 13 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Examining the relationship between corporate social responsibility, corporate reputation and brand equity in Indian banking industry;Journal of Public Affairs;2022-08-05
2. Literature Review;Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions;2022
3. Managerial corporate brand orientation: explication, significance, and antecedents;Journal of Brand Management;2021-12-23
4. Building the Identity of a Corporate Brand. Case Study: Banca Transilvania (Transilvania Bank);Comprehensible Science;2021-08-28
5. Customers’ quality of life, advocacy and banks’ CSR‐fit: A cross‐validated moderated mediation model;International Journal of Consumer Studies;2021-08-06
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