Consideration sets for financial services brands

Author:

Dawes John,Mundt Kerry,Sharp Byron

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Finance

Reference44 articles.

1. Blackwell, R., Miniard, P. and Engel, J. (2001) Consumer Behavior, 9th edn., USA: SouthWestern/Thomson Learning.

2. Schiffman, L. and Kanuk, L. (2006) Consumer Behavior, 9th edn., New Jersey: Pearson Education.

3. Howard, J.A. and Sheth, J.N. (1969) The Theory of Buyer Behavior. New York: John & Wiley Sons.

4. Hauser, J.R. and Wernerfelt, B. (1990) An evaluation cost model of consideration sets. Journal of Consumer Research 16 (4): 393–408.

5. Friedman, M.L. and Smith, L.J. (1993) Consumer evaluation processes in a service setting. Journal of Services Marketing 7 (2): 47–61.

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