The market-based assets theory of brand competition-Reference-Cited by-同舟云学术

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The market-based assets theory of brand competition

Published:2024-01 Issue: Volume:76 Page:103566
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Sharp Byron,Dawes John,Victory Kirsten^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference188 articles.

1. Strategic assets and organizational rent;Amit;Strat. Manag. J.,1993

2. Human Associative Memory;Anderson,1979

3. How persistent are duplication of purchase partitions?;Anesbury;J. Consum. Behav.,2021

4. Death by 1000 ‘true fans’: do marketing laws apply to music listening?;Anesbury;J. Consum. Behav.,2022

5. Analyzing proprietary, private label, and non-brands in fresh produce purchases;Anesbury;Int. J. Mark. Res.,2020

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1. Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?;Journal of Retailing and Consumer Services;2024-11

2. Empirically testing for niche sports;Sport Management Review;2024-09-02

3. Are there generalizable patterns in line extension performance?;Journal of Product & Brand Management;2024-07-16

4. Exploring performance heterogeneity: Integrative insights from strategic management and marketing;Journal of Retailing and Consumer Services;2024-07

5. Differences in advertising’s effectiveness across age groups;International Journal of Advertising;2024-07

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