Place Branding: Developing a Conceptual Framework for Place Image
Author:
Publisher
Macmillan Education UK
Link
http://link.springer.com/content/pdf/10.1057/978-1-137-48996-8_10
Reference150 articles.
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3. Agarwal, S. and Sikri, S. (1996) Country image: consumer evaluation of product category extensions. International Marketing Review 13(4): 23–39.
4. Ahmed, Z. (1991) The influence of components of a state’s tourist image on product positioning strategy. Tourism Management 12: 331–340.
5. Ahn, B. Y., Lee, B. K. and Shafer, C. S. (2002) Operationalizing sustainability in regional tourism planning: an application of the limits of acceptable change framework. Tourism Management, 23:1–15.
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