The influence of the components of a state's tourist image on product positioning strategy

Author:

Ahmed Zafar U.

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference53 articles.

1. The role of the consumer in image building;Reynolds;California Management Review,1965

2. Consumer Behaviour;Williams,1982

3. Consumer Behavior and the Practice of Marketing;Runyon,1977

4. Reference groups and social control;Shibutani,1967

5. Tourism and the national parks: a psychographic and attitudinal survey;Mayo;Journal of Travel Research,1975

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