Author:
Rogers Beth,Stone Merlin,Foss Bryan
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Reference46 articles.
1. Ward, J. and Elvin, R. (1999) ‘A new framework for managing IT-enabled business changes’, Information Systems Journal, Vol. 9, No. 3, pp. 197–221.
2. Rigby, D. K., Reichheld, F. F. and Shefter, P. (2002) ‘Avoid the four perils of CRM’, Harvard Business Review, Vol. 80, No. 2, pp. 101–109.
3. Wilson, H., Clarke, M. and Smith, B. (2007) ‘Justifying CRM projects in a business-to-business context: The potential of the benefits dependency network’, Industrial Marketing Management, Vol. 36, No. 6, pp. 770–783.
4. Corner, I. and Rogers, B. (2005) ‘Monitoring qualitative aspects of CRM implementation: The essential dimension of management responsibility for employee involvement and acceptance’, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 13, No. 3, pp. 267–274.
5. Gordon, I. (2002) ‘Best practices: Customer relationship management’, Ivey Business Journal, Vol. 67, No. 2, pp. 67–72.
Cited by
9 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献