Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network-Reference-Cited by-同舟云学术

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Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network

Published:2007-08 Issue:6 Volume:36 Page:770-783
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Wilson H.,Clark M.,Smith B.

Publisher

Elsevier BV

Subject

Marketing

Reference56 articles.

1. Customers talk, BT listens;Abery;Focus Europe,2002

2. The antecedents and consequences of customer satisfaction for firms;Anderson;Marketing Science,1993

3. Price smarter on the Net;Baker;Harvard Business Review,2001

4. Introduction to advertising and promotion: An integrated marketing communications perspective;Belch,1993

5. Relationship marketing;Berry,1983

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