Can marketing automation be the glue that helps align sales and marketing?

Author:

Redding Shane

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Business and International Management

Reference7 articles.

1. Young, L. (2012) ‘What’s different about B2B marketing?’, Market Leader, available at https://www.marketingsociety.com/the-library/what%E2%80%99s-different-about-b2b-marketing.

2. Crandell, C. (2013) ‘Sales and Marketing Alignment Begins with the Customer’, 4 May, Forbes, available at http://www.forbes.com/sites/christinecrandell/2013/04/05/sales-and-marketing-alignment-begins-with-the-customer/ .

3. Kasabov, E. and Warlow, A. J. (2009) ‘‘Automated marketing and the growth of ‘customer compliance’ businesses’’, Journal of Direct, Data and Digital Marketing Practice, Vol. 11, No. 1, pp. 30–50.

4. Beigel, B. (2009) ‘The current view and outlook for the future of marketing automation’, Journal of Direct, Data and Digital Marketing Practice, Vol. 10, No. 3, pp. 201–213.

5. Marketing Automation Times. (2012) ‘Interview with Gartner’s Chris Fletcher’, 27 June, available at: http://marketingautomationtimes.com/2012/06/27/interview-with-gartners-chris-fletcher/ .

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