The current view and outlook for the future of marketing automation-Reference-Cited by-同舟云学术

The current view and outlook for the future of marketing automation

Published:2009-01 Issue:3 Volume:10 Page:201-213
ISSN:1746-0166
Container-title:Journal of Direct, Data and Digital Marketing Practice
language:en
Short-container-title:J Direct Data Digit Mark Pract

Author:

Biegel Bruce

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Business and International Management

Link

http://link.springer.com/content/pdf/10.1057/dddmp.2008.37.pdf

Reference3 articles.

1. Michiels, I. (2007) ‘Success strategies in marketing automation’, (Online) Aberdeen Group, available at http://www.aberdeen.com/summary/report/benchmark/4133-RA-marketing-automation.asp (accessed 15th August, 2008).

2. Collins, K., Sarner, A. and Thompson, E. (2007) ‘Predicts 2007: A return to growth fuels marketing technology spending’, (Online) Gartner Group, available at http://www.gartner.com/DisplayDocument?id=498238 (accessed 15th August, 2008).

3. Petsky Prunier. (2008). (Database) (Personal communication, August 2008).

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