Marketingautomatisierung in der B2B-Branche

Author:

Rougemont Fabienne,Terstiege Meike

Publisher

Springer Fachmedien Wiesbaden

Reference48 articles.

1. Accenture. (2014). 2014 state of B2B procurement study: Uncovering the shifting landscape in B2B commerce. https://www.accenture.com/t20150624T211502__w__/us-en/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Industries_15/Accenture-B2B-Procurement-Study.pdf. Zugegriffen: 15. Apr. 2021.

2. Adobe Marketo. (o.J.). Lead Nurturing. https://www.marketo.com/lead-nurturing/. Zugegriffen: 12. Apr. 2021.

3. Aioma. (2021). Marketing Automation Report 2021 – Lead Generierung und Lead Qualifizierung durch datengetriebenes Marketing im B2B. ZHAW School of Management and Law, 1–38.

4. Andersen, P., Archacki, R., de Bellefonds, N., & Archacki, D. (2017). How digital leaders transforming B2B marketing. https://www.bcg.com/en-gb/publications/2017/marketing-sales-how-digital-leaders-transforming-b2b. Zugegriffen: 15. Apr. 2021.

5. Bucklin, R., Lehmann, D. R., & Little, J. D. (1998). From decision support to decision automation: A 2020 vision. Marketing Letters, 9(3), 235–246.

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