Planning of online and offline B2B promotion with conjoint analysis
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics and Econometrics,Finance
Link
http://link.springer.com/content/pdf/10.1057/jt.2008.11.pdf
Reference40 articles.
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3. Sheth, J. N. and Arma, A. (2005) ‘International e-marketing: Opportunities and issues’, International Marketing Review, Vol. 22, No. 6, pp. 611–622.
4. Hoffman, D. L. and Novak, T. P. (1996) ‘Marketing in hypermedia computer-mediated environments: Conceptual foundations’, Journal of Marketing, Vol. 60, No. 3, pp. 50–68.
5. Barwise, P. and Farley, J. U. (2005) ‘The state of interactive marketing in seven countries: Interactive marketing comes of age’, Journal of Interactive Marketing, Vol. 19, No. 3, pp. 67–80.
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