Examining the Relative Impact of Professional Profile Images and Facial Expressions in Small Business-to-Business Marketing Online

Author:

Pawar Sanchit1,Fagerstrøm Asle1,Dimude Ifeoma Angelica Z1,Sigurdsson Valdimar2,Eriksson Niklas13

Affiliation:

1. Behavioral Lab, Department of Technology, Kristiania University College, Christian Krohgs Gate 32, Oslo, Norway

2. School of Business, Reykjavik University, Reykjavik, Iceland

3. Arcada University of Applied Sciences, Helsinki, Finland

Publisher

Oxford University Press (OUP)

Subject

Human-Computer Interaction,Software

Reference66 articles.

1. The human face of e-business: engendering consumer initial trust through the use of images of sales personnel on e-commerce web sites;Aldiri;Int. J. E-Bus. Res.,2008

2. The influence of store environment on quality inferences and store image;Baker;J. Acad. Mark. Sci.,1994

3. Social Dialongue with Embodied Conversational Agents

4. Servicescapes: the impact of physical surroundings on customers and employees;Bitner;J. Mark.,1992

5. Displays of status and expressiveness in professional profile pictures on LinkedIn and corporate websites: a cross-cultural comparison of China and the United States;Cardon;Glob. Adv. Bus. Commun.,2018

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