The perception of price discounts according to consumer's characteristics

Author:

Campo Sara,Yagüe María Jesús

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Economics and Econometrics,Finance,Business and International Management

Reference33 articles.

1. Álvarez, Ma. B. (2002) ‘El proceso de elección de marca por el consumidor. Incidencia de los precios de referencia y las promociones’, Tesis Doctoral, Departamento de Administración de Empresas y Contabilidad. Universidad de Oviedo.

2. Bentler, P. M. (1989) EQS structural equations program, bmdp statistical software, Los Angeles.

3. Bentler, P. M. and Bonett, D. G. (1980) ‘Significance tests and goodness-of-fit in the analysis of covariance structures’, Psychological Bulletin, 88, 588–606.

4. Chen, S. S. and Monroe, K. B. (1998) ‘The effects of framing price promotion messages on consumers, perceptions and purchase intentions’, Journal of Retailing, 74, 3, 353–373.

5. Dickson, P. R. and Sawyer, A. G. (1990) ‘The price knowledge and search of supermarket shoppers’, Journal of Marketing, 54, July, 42–53.

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