Author:
Campo Sara,Yagüe María Jesús
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Economics and Econometrics,Finance,Business and International Management
Reference33 articles.
1. Álvarez, Ma. B. (2002) ‘El proceso de elección de marca por el consumidor. Incidencia de los precios de referencia y las promociones’, Tesis Doctoral, Departamento de Administración de Empresas y Contabilidad. Universidad de Oviedo.
2. Bentler, P. M. (1989) EQS structural equations program, bmdp statistical software, Los Angeles.
3. Bentler, P. M. and Bonett, D. G. (1980) ‘Significance tests and goodness-of-fit in the analysis of covariance structures’, Psychological Bulletin, 88, 588–606.
4. Chen, S. S. and Monroe, K. B. (1998) ‘The effects of framing price promotion messages on consumers, perceptions and purchase intentions’, Journal of Retailing, 74, 3, 353–373.
5. Dickson, P. R. and Sawyer, A. G. (1990) ‘The price knowledge and search of supermarket shoppers’, Journal of Marketing, 54, July, 42–53.
Cited by
10 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献