Author:
Chen Shih-Fen S,Monroe Kent B,Lou Yung-Chien
Reference29 articles.
1. Consumer Perceptions of Comparative Price Advertisements;Della Bitta;Journal of Marketing Research,1981
2. Effect-Size Estimates: Issues and Problems in Interpretation;Fern;Journal of Consumer Research,1996
3. Belief, Attitude, Intention, and Behavior;Fishbein,1975
4. Reasons for Framing Effects;Frisch;Organizational Behavior and Human Decision Processes,1993
5. Market Price Variation, Perceived Price Variation and Consumers' Price Search Decisions for Durable Goods;Grewal;Journal of Consumer Research,1994
Cited by
258 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献