An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics

Author:

Baltas G1,Doyle P1

Affiliation:

1. University of Warwick England

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Strategy and Management,Management Information Systems

Cited by 17 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Private‐label consumer studies: A review and future research agenda;International Journal of Consumer Studies;2021-03-11

2. Buying private label in durables: Gender and other psychological variables;Journal of Retailing and Consumer Services;2017-01

3. Spanish Food Private Labels;Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy;2016

4. The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea;Journal of Retailing and Consumer Services;2015-01

5. Shopping Value, Satisfaction, and Behavioral Intentions: A Sociodemographic and Interproduct Category Study on Private Label Brands;Journal of Global Marketing;2014-08-08

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