Shopping Value, Satisfaction, and Behavioral Intentions: A Sociodemographic and Interproduct Category Study on Private Label Brands
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/08911762.2014.909553
Reference108 articles.
1. The retail power-performance conundrum
2. Private-Label Use and Store Loyalty
3. Role of Product-Related Conversations in the Diffusion of a New Product
4. Behavioural responses to customer satisfaction: an empirical study
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