Author:
Zahay Debra,Peltier James,Krishen Anjala S
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Reference36 articles.
1. Payton, F.C. and Zahay, D. (2003) Understanding why marketing does not use the corporate data warehouse for CRM applications. Journal of Database Marketing 10 (4): 315–326.
2. Peltier, J., Schibrowsky, J.A. and Schultz, D.E. (2006) Interactive IMC: The relational-transactional continuum and the synergistic use of customer data. Journal of Advertising Research 46 (2): 146–159.
3. Aeron, H., Bhaskar, T., Sundararajan, R., Kumar, A. and Moorthy, J. (2008) A metric for customer lifetime value of credit card customers. Journal of Database Marketing & Customer Strategy Management 15 (3): 153–168.
4. Ewing, M.T. (2009) Integrated marketing communications measurement and evaluation. Journal of Marketing Communications 15 (2): 103–117.
5. Marsh, R. (2005) Drowning in dirty data? It's time to sink or swim: A four-stage methodology for total data quality management. Journal of Database Marketing & Customer Strategy Management 12 (2): 105–112.
Cited by
21 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献