Internet of Everything in the Realm of Sustainable Marketing Post COVID-19

Author:

Poddar Bishal1,Sethia Harsh1,Jadon Atrij1,Azhar Mohd1ORCID

Affiliation:

1. Woxsen University, India

Abstract

The chapter intends to discuss the growing significance of IoE in the realm of sustainable marketing. Nevertheless, the realm of information technology solutions within the domain of sustainable or eco-friendly marketing remains relatively underexplored within the existing literature. Therefore, this study sincerely attempts to fill this void by concerning IoE in the realm of sustainable marketing, specifically in the post-COVID-19 context. This study discusses the increasing significance of post-COVID-19 IoE in sustainable marketing practices, closely examines various constraints and prospects in the Indian context, and provides detailed implications of IoE in sustainable marketing practices. The novelty of the present study lies in the fact that IoE in the realm of sustainable marketing is a less investigated topic, and there is a dearth of literature on the subject.

Publisher

IGI Global

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