Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shopping

Author:

Li Lifu,Kang Kyeong,Feng Yafei,Zhao Anqi

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Reference80 articles.

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2. Aqueveque, C. 2015. The Influence of Experts’ Positive Word-Of-Mouth on a Wine’s Perceived Quality and Value: The Moderator Role of Consumers’ Expertise. Journal of Wine Research 26: 181–191.

3. Bender, M. 2016. Ethnic Minority Literature. A Companion to Modern Chinese Literature 302.

4. Bründl, S., and T. Hess. 2016. Why do Users Broadcast? Examining Individual Motives and Social Capital on Social Live Streaming Platforms.

5. Cai, J., and D.Y. Wohn. 2019. Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers’ Motivations. Proceedings of the 52nd Hawaii International Conference on System Sciences.

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