The influence of experts' positive word-of-mouth on a wine's perceived quality and value: the moderator role of consumers' expertise
Author:
Affiliation:
1. Business School, Universidad Adolfo Ibañez, Diagonal Las Torres 2640, Santiago 7941169, Chile
Publisher
Informa UK Limited
Subject
Horticulture,Food Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/09571264.2015.1051217
Reference59 articles.
1. Country of origin: A competitive advantage?
2. Perceived Value: Mediating Role of Perceived Risk
3. Dimensions of Consumer Expertise
4. Word-of-Mouth Research: Principles and Applications
5. The Effect of Extrinsic Cues on Imported Wine Evaluations: An Experimental Approach
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