The Effect of Extrinsic Cues on Imported Wine Evaluations: An Experimental Approach
Author:
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10454440801985910
Reference47 articles.
1. Country of origin: A competitive advantage?
2. Country-of-Origin Effects on Product Evaluations
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