Impact of the propensity to cross-cultural adaptation on online viewers' attitudes toward ethnic minority group cultural streaming: An extension of the theory of planned behaviour-Reference-Cited by-同舟云学术

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Impact of the propensity to cross-cultural adaptation on online viewers' attitudes toward ethnic minority group cultural streaming: An extension of the theory of planned behaviour

Published:2024-11 Issue: Volume:160 Page:108365
ISSN:0747-5632
Container-title:Computers in Human Behavior
language:en
Short-container-title:Computers in Human Behavior

Author:

Li Lifu^ORCID

Publisher

Elsevier BV

Reference57 articles.

1. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991

2. The theory of planned behavior: Frequently asked questions;Ajzen;Human Behavior and Emerging Technologies,2020

3. Factors influencing the behavioral and purchase intention on live-streaming shopping;Apasrawirote;Asian Journal of Business Research,2022

4. Social media tools for the development of pre-service health sciences researchers during COVID-19 in Pakistan;Asghar;International Journal of Environmental Research and Public Health,2022

5. Ethnic minority literature;Bender,2016

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1. Online younger viewers’ motivation to purchase virtual gifts: multi-group analysis of urban-rural backgrounds;Aslib Journal of Information Management;2024-08-08

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