Are brand benefits perceived differently in less developed economies? A scale development and validation-Reference-Cited by-同舟云学术

Are brand benefits perceived differently in less developed economies? A scale development and validation

Published:2017-11-14 Issue:3-4 Volume:5 Page:111-120
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

Belaid Samy,Mrad Selima Ben,Lacoeuilhe Jérôme,Petrescu Maria

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

http://link.springer.com/article/10.1057/s41270-017-0024-4/fulltext.html

Reference83 articles.

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3. Aaker, J.L., and S. Fournier. 1995. A brand as a character, a partner and a person: three perspectives on the question of brand personality. Advances in Consumer Research 22 (3): 391–395.

4. Ahuvia, A. 2005. Beyond the extended self: loved objects and consumers’ identity narratives. Journal of Consumer Research 32 (1): 171–184.

5. Ambler, T. 1997. How much of brand equity is explained by trust? Management Decision 35 (4): 283–292.

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