Role of Brand Love in Consumer Brand Relationships-Reference-Cited by-同舟云学术

Role of Brand Love in Consumer Brand Relationships

Published:2015 Issue: Volume: Page:15-30
ISSN:
Container-title:Consumer Brand Relationships
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Author:

Albert Noël,Merunka Dwight

Publisher

Palgrave Macmillan UK

Link

http://link.springer.com/content/pdf/10.1057/9781137427120_2

Reference38 articles.

1. Aaker, D. A. (1991) Managing Brand Equity, New York: The Free Press.

2. Ahuvia, A. C. (1993) “I Love It! Towards a Unifying Theory of Love Across Diverse Love Objects”PhD Dissertation, Northwestern University, Evanston, IL.

3. Albert, N., Merunka, D., and Valette-Florence, P. (2008a) “When Consumers Love their Brands: Exploring the Concept and its Dimensions” Journal of Business Research, 61(10): 1062–1075.

4. Albert, N., Merunka, D., and Valette-Florence, P. (2008b) “The Feeling of Love Toward A Brand: Measurement and Concept” Advances in Consumer Research, 36: 300–307.

5. Algesheimer, R., Dholakia, U. M., and Herrmann, A. (2005) “The Social Influence of Brand Community: Evidence from European Car Clubs” Journal of Marketing, 69: 19–34.

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