Augmented reality and customer engagement in the context of e-banking
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Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1057/s41264-024-00284-6.pdf
Reference108 articles.
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5. Ananda, S., R.P. Kumar, and D. Singh. 2023. A mediation analysis of perceived service quality, customer satisfaction and customer engagement in the banking sector. Journal of Financial Services Marketing 28 (3): 570–584. https://doi.org/10.1057/s41264-022-00160-1.
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