Organic Futures

Author:

Fitzmaurice Connor J,Gareau Brian J.

Abstract

Walking through nearly any grocery store, contemporary American consumers are bound to encounter organic food. At any of the myriad of farmers’ markets that have sprung up in cities and small communities across the United States, shoppers can expect to see claims about the provenance and farming practices employed to grow everything from prized heirloom tomatoes to seemingly mundane heads of garlic. But behind the scenes, critical scholarship has shown that organic farming increasingly resembles the industrial food system organic pioneers set out to challenge. Faced with the pressures of the modern agricultural economy many farmers have conventionalized, intensifying how they farm in the face of tremendous competition and cost. Beyond the organic labels, emblazoned on products at the supermarket and the glistening bushel baskets arrayed in market stalls, are farmers, many of whom are trying to do their best to achieve sustainability in today’s food system. This book offers a glimpse into this world, through an ethnography of a small New England farm and the people who work in its fields. It sheds light on how small-scale farmers navigate the difficult terrain between ideals of sustainability and the economic realities of contemporary farming. Using new theories of economic sociology, this book moves beyond the current debates about the conventionalization of organic agriculture. Instead, it takes a relational approach to organic practices—investigating the complex ways market pressures, moral and emotional attachments, privilege, and personal relationships intersect to shape the everyday experiences of agriculture for today’s organic farmers and their consumers.

Publisher

Yale University Press

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