The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: A case study of K-POP fans in Thailand-Reference-Cited by-同舟云学术

The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: A case study of K-POP fans in Thailand

Published:2022-01-31 Issue:1 Volume:16 Page:1-9
ISSN:1993-8233
Container-title:African Journal of Business Management
language:
Short-container-title:Afr. J. Bus. Manage.

Author:

Adisak Suvittawat

Publisher

Academic Journals

Link

https://academicjournals.org/journal/AJBM/article-full-text-pdf/15EF34668457

Reference45 articles.

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3. Alanzalon SM (2011). Kpopped! Understanding the Filipino Teens Consumption of Korean Popular Music and Videos. Unpublished Undergraduate Thesis.

4. Alnawas I, Shadi AS (2015). Exploring the Role of Brand Identification and Brand Love in Generating Higher Levels of Brand Loyalty. Journal of Vacation Marketing 22(2):111-128.

5. Capistrano E (2019). Understanding Filipino Korean Pop Music Fans. Asian Journal of Social Science 47(1):59-87.

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