Küresel Markalara Yönelik Tutum ve Satın Alma Niyetini Etkileyen Faktörler Üzerine Bir Araştırma: Kümeleme Analizi ile Pazar Bölümleme
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Dumlupinar University Journal of Social Sciences
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1. Tüketicilerin Satın Alma Niyetiyle İlişkili Faktörlerin Analizi: Afyon Lokumuna Yönelik Bir Çalışma;Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi;2024-04-04
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