Attribution Modeling In Digital Advertising-Reference-Cited by-同舟云学术

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Attribution Modeling In Digital Advertising

Published:2017-11-30 Issue:4 Volume:58 Page:399-413
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Nisar Tahir M.,Yeung Man

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 21 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Maximizing marketing impact: heuristic vs ensemble models for attribution modeling;Global Knowledge, Memory and Communication;2024-04-19

2. How Does Retargeting Work For Different Gen Z Mobile Users?;Journal of Advertising Research;2023-10-23

3. Bilimsel İletişim Bağlamında “Dijital Reklamcılık” Çalışmalarının Bibliyometrik Analizi;İletişim Kuram ve Araştırma Dergisi;2023-09-28

4. Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy;Journal of Business Research;2023-05

5. Credit Risk Prediction Model of Digital Rural Finance Based on PSO-SVM;Lecture Notes on Data Engineering and Communications Technologies;2023

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