Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy-Reference-Cited by-同舟云学术

Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy

Published:2023-05 Issue: Volume:160 Page:113819
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Kim Jooyoung^ORCID,Lee Kyu Hyung,Kim Jaemin

Publisher

Elsevier BV

Subject

Marketing

Reference59 articles.

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3. AdEx Network. (2020). AdEx Whitepaper. https://ambiretech.github.io/adex-protocol/#intro.

4. Ambire. (2022). Ambire. https://www.ambire.com/adex/platform.

5. Basic Attention Token (2022). Basic Attention Token. https://basicattentiontoken.org/.

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