What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives

Author:

Antsipava DashaORCID,Strycharz Joanna,van Reijmersdal Eva A.,van Noort Guda

Publisher

Elsevier BV

Subject

Marketing

Reference52 articles.

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4. Bodo, B., & Giannopoulou, A. (2020). The logics of technology decentralization - the case of distributed ledger technologies. In M. Ragnedda & G. Destefanis (Eds.), Blockchain and Web 3.0: Social, economic, and technological challenges (Vol. 41, pp. 114–129). Routledge Studies in Science, Technology and Society.

5. Online behavioral advertising: A literature review and research agenda;Boerman;Journal of Advertising,2017

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