Concave or S-Shaped Sales Response to Advertising: Does It Really Matter?-Reference-Cited by-同舟云学术

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Concave or S-Shaped Sales Response to Advertising: Does It Really Matter?

Published:2014-12 Issue:4 Volume:54 Page:388-392
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Berger Paul D.,Weinberg Bruce D.

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Allocating marketing funds: a multi-goal approach;Management Research Review;2024-04-11

2. Investors’ response to advertising: the role of media;Journal of Marketing Management;2020-07-15

3. Linking Marketing Outcomes to Financial Performance;Palgrave Studies in Marketing, Organizations and Society;2019

4. Optimizing time-limited price promotions;Journal of Marketing Analytics;2016-07

5. One man’s path to marketing analytics;Journal of Marketing Analytics;2016-03

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