One man’s path to marketing analytics

Author:

Berger Paul D

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Reference69 articles.

1. Beneventano, P., Berger, P.D. and Weinberg, B.D. (2012) Predicting run production and run prevention in baseball: The impact of sabermetrics. International Journal of Business, Humanities and Technology 2 (4): 67–75.

2. Berger, P.D. (1972a) Vertical Cooperative Advertising. Journal of Marketing Research 9 (3): 309–312.

3. Berger, P.D. (1972b) On Setting Optimal Sales Commissions. Operational Research Quarterly 23 (2): 213–215.

4. Berger, P.D. (1972c) The Effect on Optimization of Uncertainty and Attitude Toward Risk. Proceedings of the 1972 Northeast Regional Conference of the American Institute of Decision Sciences, May, Buffalo, NY.

5. Berger, P.D. (1973a) Statistical analysis of cooperative advertising models. Operational Research Quarterly 24 (2): 207–216.

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. A decade of marketing analytics and more to come: JMA insights;Journal of Marketing Analytics;2023-05-03

2. Salespeople’s reward preference methodological analysis;Journal of Marketing Analytics;2019-01-25

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