Product placement in entertainment media

Author:

Chang Susan,Newell Jay,Salmon Charles T.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference18 articles.

1. Ahuja, G. (2000) Collaboration networks, structural holes, and innovation: a longitudinal study.Administrative Science Quarterly, 45, pp. 425–455.

2. Blau, P.M. (1964)Exchange and Power in Social Life. New York: John Wiley.

3. Bonacich, P. (1987) Power and centrality: a family of measures.American Journal of Sociology, 92, pp. 1170–1182.

4. Ekeh, P.P. (1974)Social Exchange Theory. London: Heinemann.

5. Hakansson, H. (ed.) (1982)International Marketing and Purchasing of Industrial Goods: An Interaction Approach. Chichester: John Wiley.

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